2012年秋冬，玖姿品牌携手奥美时尚对玖姿品牌进行重新定位：“自信、优雅、女人味”，伴随品牌的转型，玖姿也正式启动了品牌VI升级的进程，希望通过对品牌视觉系统的全面升级 ，更清晰的表达玖姿品牌的品牌理念。

     JZ玖姿，是玖姿品牌的全新LOGO，从玖姿的中文名称的首位字母中提炼出J和Z，配合简洁、精致的字体，组合成玖姿品牌简约、易辨识的新标识，JZ?玖姿的崭新面貌，呈现给大家简洁的形象、看似规矩实则有动感的字体对应了女性的女人味和线条感。

     玖姿以往繁复的标识，画面复杂，让人无法与玖姿品牌的身份联系起来，而玖姿升级后的标识组合简洁、大气，易辨识，在空间展示中展现得更为突出。玖姿品牌新形象运用升级另一方面，就是玖姿品牌形象推广的物料，品牌新形象的运用中清晰规划了广告展示物料、终端推广物料等形象，做到宣传物料与整体品牌形象的紧密结合。目前，玖姿新LOGO已经开始启用并逐步延展到玖姿接下来的形象设计中。

     玖姿品牌此次VI及终端新形象全面升级，使玖姿品牌以更加统一化的形象展现在消费者的面前，也体现出玖姿品牌全力进行品牌转型的决心。这是玖姿品牌形象的一次升级与飞跃，也将是玖姿品牌开启品牌营销新时代的标志。

In the fall and winter 2012, JZ, together with Ogilvy & Mather, repositions JZ brand as “confidence, elegance, and feminine charm”. With the brand transformation, JZ also started brand VI upgrading, hoping to fully upgrade the visual system of the brand and more clearly display the brand concept of JZ brand.

JZ, a brand-new log of Jiuzi brand, got its name from the initials of JIUZI brand. Complemented by concise and delicate font and more concise and legible logi, JZ presented a brand-new look and more concise image. The seemingly square but dynamic font also corresponded to the feminine charm and curvy lines of women.

The formerly complex sign and picture of JIUZI made it hard for us to associate JZ with JIUZI brand. After completing the upgrading, the new logo was concise, generous, and identifiable, particularly when it is shown in space design. On the other hand, JZ new image upgraded its application, which is shown in the material used for the promotion of JZ image. The new image application clearly identified materials for advertising display and materials for terminal promotions so that promotional materials could be closely linked to the overall brand image. Currently, JZ new logo has been put in use and will next be incorporated into the forthcoming image design.

The overall upgrading of JZ VI and terminal image allowed JZ to appear with a more uniform image in front of consumers and also revealed JZ’s determination to fully transform the brand. This was an image upgrading and a great leap of JZ brand and a symbol for JZ brand to open a its brand marketing era.