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安正男装“羊毛学院”静态展臻致启幕
发布时间:2013-12-04  


近日,安正男装“羊毛学院”静态展于上海正大广场臻致启幕。本季,安正男装携手国际羊毛局呈现“羊毛学院”系列活动,在倡导天然可持续生活方式的同时,安正男装与优秀时尚院校学生合作,帮助他们设计并发售系列羊毛产品,为学生的创新设计与商业化理想建立桥梁。




中国服装设计师协会副主席兼秘书长张庆辉先生、“羊毛运动”执行主席Peter Ackroyd先生、国际羊毛局中国区总经理魏晓亚女士、安正男装首席设计师史晟均共同出席展览首日的开幕仪式。

展览以静态展示、模特走秀、短片播放的形式向嘉宾呈现了一场学生设计师与品牌方之间灵感碰撞与倾力合作的视觉盛宴。安正男装给予中国年轻设计师与品牌合作的机会,这些羊毛作品正说明了青年设计师们对羊毛这一环保天然材质的理解、对中国原创设计的理解,更是将自身创意结合品牌运作的一次完美实践。




安正男装,风格定位于商务时尚,致力于满足都市高端男士的着装需求。品牌将东方文明的气韵与西方艺术手法自然融进品牌创作中,不管是从面料和工艺,还是廓形与风格,都秉承“融汇中西、贯通古今”的设计理念。

特级羊毛的运用将温度、光泽与特有的男性气质藏于服装本身的轮廓中,安正更是透过搭配、层次与色彩的映衬了“羊毛”的主题,尽显服装魅力。作为“中国设计”的引领品牌,安正男装在努力沉淀品牌基因的同时,也不断吸收年轻的时尚力量,呈现出摩登又兼具得体的时髦尺度。


Recently Anzheng men’s wear “Wool School” was quietly launched at Zhengda Square in Shanghai. During this season, Anzheng men’s wear, together with International Wool Secretariat, will present “Wool School” activities. In addition to proposing a natural and sustainable lifestyle, Anzheng men’s wear also cooperates with outstanding fashion school and help them design and sell wool products as well as build a bridge for commercializing students’ innovative designs.


Mr. Zhang Qinghui, Vice-president and secretary of China Fashion Designer Association, Mr. Peter Ackroyd, executive chairman of “Wool Campaign”, Mrs. Wei Xiaoya, China region GM of International Wool Secretariat, and Shi Sheng, chief designer of Anzheng men’s wear, participated the opening ceremony of the exhibition.


The exhibition presents a visual feast about the spiritual collision and cooperation between student designers and the brand owner in the form of static display, models’ performance, and short videos. Anzheng men’s wear has provided a wonderful opportunity for Chinese young designers to cooperate with famous brands. These wool products are those young designers’ understanding about wool, the natural environmental material, about original Chinese design, and more importantly, they are young designers’ perfect practice of incorporating their creativities into brand operation.


Anzheng men’s wear, targeting commercial fashion, aims at meeting the dress requirements of high-grade men. By incorporating oriental civilization and culture and western art technique into the creation of this brand, this brand has fully met the design concept of “combining Chinese culture with that in the West and combine the tradition with modern art” in terms of fabric, technique, silhouette, and style.


The use of superfine wool conceals temperature, luster, and men’s special characteristics in the clothing. Through matching, gradation, and use of color, Anzheng stresses the theme of “wool” and fully demonstrates the charm of Anzheng clothing. Being a leading brand “designed in China”, Anzheng men’s wear is trying hard to digest the elements of the brand. At the same time, it is also continuously incorporating the fashion power of younger generations and that is why it is modern and appropriate at the same time.