Recently Anzheng men’s wear “Wool School” was quietly launched at Zhengda Square in Shanghai. During this season, Anzheng men’s wear, together with International Wool Secretariat, will present “Wool School” activities. In addition to proposing a natural and sustainable lifestyle, Anzheng men’s wear also cooperates with outstanding fashion school and help them design and sell wool products as well as build a bridge for commercializing students’ innovative designs.
Mr. Zhang Qinghui, Vice-president and secretary of China Fashion Designer Association, Mr. Peter Ackroyd, executive chairman of “Wool Campaign”, Mrs. Wei Xiaoya, China region GM of International Wool Secretariat, and Shi Sheng, chief designer of Anzheng men’s wear, participated the opening ceremony of the exhibition.
The exhibition presents a visual feast about the spiritual collision and cooperation between student designers and the brand owner in the form of static display, models’ performance, and short videos. Anzheng men’s wear has provided a wonderful opportunity for Chinese young designers to cooperate with famous brands. These wool products are those young designers’ understanding about wool, the natural environmental material, about original Chinese design, and more importantly, they are young designers’ perfect practice of incorporating their creativities into brand operation.
Anzheng men’s wear, targeting commercial fashion, aims at meeting the dress requirements of high-grade men. By incorporating oriental civilization and culture and western art technique into the creation of this brand, this brand has fully met the design concept of “combining Chinese culture with that in the West and combine the tradition with modern art” in terms of fabric, technique, silhouette, and style.
The use of superfine wool conceals temperature, luster, and men’s special characteristics in the clothing. Through matching, gradation, and use of color, Anzheng stresses the theme of “wool” and fully demonstrates the charm of Anzheng clothing. Being a leading brand “designed in China”, Anzheng men’s wear is trying hard to digest the elements of the brand. At the same time, it is also continuously incorporating the fashion power of younger generations and that is why it is modern and appropriate at the same time.