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筑梦计划 绿茵梦想

发布时间:2014-09-04

用安正微薄之力  圆大美渭源梦

——安正慈善基金会援建坡儿小学两年记


教育根植于爱。

——鲁迅

坡儿小学这群孩子羞涩到不敢高声说出“谢谢”二字,接过爱心大使送过来的书包,他们只是深深的鞠躬良久不肯抬头,我们都很惊诧这个世界上还有一群如此乖巧的孩子,他们生活的土地不肥沃,可是他们的内心却丰富而多彩,他们用眼睛描绘了对外面世界的渴望,他们在渭源这片美丽而原生态的土地上驰骋梦想……


---- 别样开学日 爱心满校园 ----


9月1日,开学日,红旗飘扬


2014年9月1日,在这个被众多学生们吐槽的“开学日”里,渭源县坡儿小学的孩子们却满怀期待的等待着安正哥哥和姐姐们的到来。安正的爱心大使们早已提前一天从几千里之外的上海赶到了这片美丽的土地,只是为了在开学的这段时间里,能为孩子们送来新书包。

下午一点钟,品牌管理中心总监王正宇先生带着安正时尚集团的三名爱心大使来到坡儿小学,在坡儿小学魏校长及相关领导的带领下,走访了坡儿小学,了解了孩子们的学习、生活、课外活动等各方面的情况,跟初次来到坡儿小学的校园泥泞、断壁残垣相比,如今的坡儿小学已经焕然一新了。

2013年,安正时尚集团出资八万为坡儿小学所有年级购置了新的课桌椅和多媒体教育设备,另外还修葺了围墙,让孩子们有了整洁的新校园,并且也终于告别了趴在低矮潮湿的桌椅板凳上读书习字的状况;今年,安正集团慈善基金会再一次捐赠八万为坡儿小学修建了操场,购置了体育器材以及体育设备,希望这些孩子们在读好书的同时也能锻炼身体,在坡儿小学得到全面发展。

下午两点钟,孩子们已经整齐的坐在新修建的操场上,王正宇先生首先代表安正慈善基金会与坡儿小学签订了捐赠协议。安正的爱心大使们在早已经准备好的爱心书包前,等待着孩子们的到来。


安正爱心大使为小朋友发爱心书包


从学前班到六年级,孩子们井然有序的排着队,等待着他们的新书包,他们满怀期待的眼神,让爱心大使们心酸又心疼,由于日照比较强烈,他们的脸上都挂着健康的“高原红”,男孩的书包是蓝色,女孩的书包是红色,可是由于大家一样的“高原红”,一样的校服,安正的哥哥姐姐们甚至已经无法分辨。“小朋友,应该给你红色,还是蓝色?”,小朋友却默而不语,羞涩的拿着书包,深深鞠躬,不肯抬起头来。他们不擅长言语的表达,他们只有一颗感恩的心,而这种纯真的感恩却厚重到让我们惭愧、沉默。

手拎着塑料袋、洗衣粉袋子或者无纺布袋子来上学,对于坡儿小学的学生来说是再普通不过的一件事情,如今他们在开学伊始拿到了新书包,那种喜悦溢于言表。


大合照


---- 少年强则国强之欢乐互动 ----


对于坡儿小学来说,今天是个特别的日子。久经干旱后的阴雨天,是难得的好天气,但是孩子们的心里却都是阳光而温暖。此次爱心大使们不仅送来了爱心书包,还带来了才艺。捐赠仪式结束后,根据年级和爱好,小朋友们迅速的分为三个组,在爱心大使们的带领下开始展露才艺。


小朋友们快乐的玩起了乒乓球、足球、篮球


第一组是“少年强则国强之操场破冰”,在新修建的操场上,安正慈善基金会代表王正宇先生带领着小伙伴们玩起了乒乓球,看似腼腆的他们在球场上丝毫不害羞,虽然技艺算不上专业,可是热情绝对是全场爆棚的状态,篮球、足球,对于这些很少接触体育项目的孩子们来说,一切都充满了新奇,他们拿着足球不停的拍,为了争夺一个篮球不顾一切的飞奔,那股活力和精神,质朴、纯真,让人感动。


小朋友在爱心大使的帮助下拼图



两位小朋友,去年参与了我们的爱心互动,今年拼好了自己的照片合影留念


拼图比赛大合影


第二组是“少年智则国智之拼图比赛”,来自公司文化推广部的爱心大使邾敏敏同学带着事先准备好的19张拼图,跟这组小伙伴玩起了拼图,这些图片有集团的规划图、有去年小朋友们的笑脸,也有一些校舍的照片,对于小朋友们来说,有些熟悉、有些陌生,在爱心大使的带领下,他们自然分组,认真而团结,细心的爱心大使本来以为这些拼图太难,还事先准备了样图供他们参考,没想到这些聪明的孩子很快就完成了拼图,意犹未尽。有的小朋友正好是去年参与我们筑梦计划的,他们拼成了自己,拿着画框在相机前羞涩的摆着POSE,美丽而阳光。


没上过美术课的小朋友在专心涂鸦,他们的作品让老师忍俊不禁




涂鸦课堂大合影


最让人开怀大笑的是第三组“少年富则国富之涂鸦课堂”,来自集团零售中心的爱心大使倪蓉婷带着一些石膏娃娃胚子和颜料,想让孩子们画出他们心目中的玩偶。坡儿小学的小朋友由于没有接触过美术,也不知道画画是什么东西,拿起笔有点不知所措。在老师们和爱心大使的帮助下,总算有些进步,老师们拿着画歪了的小玩偶笑个不停。不过虽然说没有学过画画,这些小朋友们的学习能力可是一级棒,对照着玩偶盒子上的参考图,他们很快的掌握了涂鸦技巧,缴上了工整漂亮的作品,这一件件艺术品被摆在窗台,如同精巧的雕塑般,或许在多年以后,依旧充满乐趣和记忆。



---- 爱心义卖 筑梦渭源 ----


早在六月份,“筑梦计划 绿茵梦想”就已经在安正时尚集团启动。义卖主要是在上海运营总部进行,文化推广部的工作人员从各部门小伙伴们那里搜集了一些闲置的物品,在一楼大厅义卖,中午休息时间,小伙伴们纷纷来到义卖现场,选择需要的物品,得知这些钱款都将用作给坡儿小学的小朋友添置新书包,有爱的安正伙伴们更是蜂拥而上,哪怕选购不到心仪的物品,也把钱款捐了出来。

在短短两天中午不到两个小时的时间,我们就已经筹备了给坡儿小学同学添置书包的钱。虽然只是小小的书包,但是却承载了所有安正员工的爱心,跨越千里的山水,把坡儿小学和安正时尚集团,联结在一起。


义卖会现场



---- 绿茵梦想 联动终端 ----


本次“筑梦计划”除了集团运营总部的伙伴们参与,同时还通过三个品牌微信平台进行了与终端的互动,集团三个品牌的客户看到我们的微信活动纷纷电话咨询,他们非常希望能够购置一些新衣和文具寄到坡儿小学,为那里的孩子改善生活和教育条件。有的VIP客户更是渴望能够参与到我们的爱心活动中来,但是由于在开学日行程安排都比较紧凑,最终我们爱心大使带着这些终端爱心伙伴的祝福和捐助,踏上了坡儿小学的爱心旅程。

我们非常欣喜的看到,安正时尚集团这种“有爱”的精神通过我们文化的宣传,已经根植于安正每位家人的心中;通过品牌的宣传,已经迅速的传播至祖国各地集团客户的心中,也许对他们来说只是举手之劳,可是对于坡儿小学的小朋友们来说,却是实在的温暖和感动。全国800多家品牌店铺,除了他们品牌的LOGO:JZ玖姿、IMM尹默、安正男装,他们从此又多了一个至美至真的LOGO叫“爱心”,而这种大爱之心,是我们的客户一起建立和维系的。



---- 关注教育  安正先行 ----


安正时尚集团自2011年建立安正慈善基金会以来,已经对外捐助近五百万,实施大小捐赠、救助项目80余个。安正慈善基金会是经浙江省民政厅批准成立,浙江嘉兴地区第一家非公募基金会,同时也是海宁第一家由服装企业发起成立的非公募公益基金会。秉承“扶贫助残、安老扶幼、助学济困、关爱民生”的宗旨,致力于时尚产业与公益慈善事业的深度融合,通过时尚服装行业的的传播优势,缔造“引领时尚潮流,创造幸福生活”的公益模式,致力推动传统公益新生态的建设。


小朋友拿着书包快乐的走在放学路上


家访归来的安正安心大使偶遇放学回家的小伙伴


安正慈善基金会捐助的体育器材


小朋友在体育器材上玩耍


除了对社会弱势群体的关注以外,慈善基金会其余资金全部用于捐资助学,“筑梦计划”是其中一项支援西部教育的专属项目。“筑梦计划”自2012年实施以来,如今已经有三个年头,每年除了资金、物资的捐助,安正的爱心大使还会带着所有安正家人的希望踏上西部爱心旅途,与学生们互动,给他们带去知识、带去才艺、带来欢乐。安正的这些爱心大使们都是来自每个部门的普通员工,他们没有惊人的才华、丰裕的条件,但是他们同有一颗“丰富的心”,他们关心孩子,热爱教育,不怕吃苦。这次,他们来到甘肃渭源莲峰镇坡儿小学,播撒阳光、传播爱心,就像我们爱心书包上那段寄语:

大美渭源 与爱同行

我们始终相信,根植于爱的教育,最完整、最感动!


"Dream ProjectGreen Dream"

Make our Contributions to Dream Realization in Weiyuan

---------- Anzheng Charity Foundation's Two-year Aid to Construction of Po’er Primary School

Education shall be deep rooted in love.

By Lu Xun

Accepting the schoolbags given by charity ambassadors, these children in Po’er Primary School took a bow to the charity ambassadors and refused to raise their heads as they were too shy to extend their thanks in word, and we were all amazed at how well-behaved they were. They all enjoy spiritual abundance even though they live in a land in almost no relation to abundance. Their eager to the outside world can be easily perceived from their eyes, their dreams are going to be realized in Weiyuan, a land full of ecological beauty.

A Unique First School Day

A Campus Full of Love

Sep. 1, Flag Swaying on the First School Day

On Sep. 1, 2014, first school day complained by many students, children of Po’er Primary School in Weiyuan County were looking forward to the arrival of the charity ambassadors from Anzheng. Arriving at Weiyuan one day in advance, Anzheng's charity ambassadors have travelled all the way from Shanghai to this remote but beautiful county to present new schoolbags to these lovely children.

Led by Wang Zhengyu, Director of Brand Management Center, three charity ambassadors of Anzheng Fashion Group arrived at Po'er Primary School at 13:00. Wang and charity ambassadors, accompanied by Headmaster Wei and other leaders of the school, paid a visit to the school and got closer to the study, life and extracurricular activities of these pupils. Now, the once muddy and dilapidated school when we first arrived at has been turned into a whole new one.

In 2013, a donation of RMB 80,000 was made by Anzhneg to Po'er Primary School for the purchase of new desks, chairs and multimedia teaching equipment as well as repair of the walls, allowing the children to enjoy their learning in a clean campus and say goodbye to those days when they had to work hard on the low and damp desks and chairs. Another equivalent donation was made by Anzheng Charity Foundation this year to the school for the construction of playground and purchase of sport equipment, allowing these children in the school to have an integrated development through physical exercise and hardworking learning.

Pupils of the school have sat in order in the newly-built playground by 14: 00 when Wang Zhengyu signed the donation agreement with Po'er Primary School on behalf of Anzheng Charity Foundation. Charity ambassadors from Anzheng had been waiting for the arrival of the children with the schoolbags they prepared.

Charity ambassadors from Anzheng are presenting schoolbags full of their best wishes to the children.

Children of all grades were queuing in order for their new schoolbags, and all charity ambassadors felt sorry for their great expectation shown through their eyes. The blue schoolbags were prepared for boys while the red ones are for girls, however, the same uniform and blush in their cheeks caused by burning sun made the charity ambassadors hard to tell whether the child was a boy or girl. When they were asked what color of schoolbags should be given to them, these shy kids just remained in silence, took a bow and kept their heads down with the schoolbags in their hands. Maybe they are not good verbal expressers, but they have a grateful heart, and it is their sincere gratitude that makes us feel ashamed.

It could not be more common for children in Po'er Primary School to carry a plastic bag, the package of laundry detergent or just a nonwoven fabric bag to school as their schoolbags. Now, at the very beginning of the new term, they have their new schoolbags and their delight is beyond words.

Group Photo

Happy interaction of "The prosperity of a country depends on the development of young generation"

It was a special day for children in Po'er Primary School, the minds of these children were full of brightness and warmth even in a rainy day after the drought. The charity ambassadors not only presented new schoolbags to these children, but also their skills. The children were divided into three teams according to their grades and interest, and showed their skills under the guidance of the charity ambassadors after the donation ceremony.

Children are having a good time when playing football and basketball.

Children of the first team took part in the "icebreaking activities for the playground of 'the prosperity of a country relies on physical development of young generation' ". Led by Wang Zhengyu, representative of Anzheng Charity Foundation, these little and not so professional players got rid of their shyness and played basketball and football with impressive passion. For these kids that had few chances to take part in sport activities, everything was new. They kept bouncing the football and rushed for a basketball, from which their inspiring vigor and sincerity could be well preserved.

Kids are enjoying the puzzle game with the guidance of charity ambassadors.

Two kids took part in the charity interaction last year put the pieces of the puzzles of themselves together and take a photo with their work this year.

Photo of puzzle game

Children of the second team took part in the "puzzle game of the prosperity of a country relies on intelligent development of young generation". Zhu Minmin from the cultural promotion department of the Group had prepared 19 puzzles for these children and played puzzle games with them. The pictures of these puzzles included images of group planning map, smiling faces of these children and school buildings, some of these scenes were familiar to these kids while others were not. Then these players were divided into groups and made common efforts to the game. Charity ambassadors found that the game was a little bit hard to these kids, so they took out the prepared sample picture for them to refer to, it was beyond expectation that these smart kids finished the puzzle quickly and still lost themselves in the game. Some of these children had took part in our Dream Project last year, and they completed the puzzle of their photos and posed for photographs with their works.

Kids focusing on their painting

Funny works of the kids that had never attended art class before

The children show outstanding learning capability
Works of art on the sill
Photo of the painting class

The most interesting section was the "painting class of 'the prosperity of a country relies on the skill development of young generation'" attended by children from the third team. Ni Rongting, charity ambassador from the retailing center of the group, brought some sculpture dolls and paint for these children to create their ideal dolls. These kids had no idea about what to do at first because they had never attended art class before, then under the guidance of teachers and charity ambassadors, they made some progresses and the teachers were delighted by their funny works. Though they had never learned painting before, their learning capability was still impressive, they soon found out the technique of painting when taking the pictures on the boxes for reference. The amazing works of these kids, just like delicate sculpture, were placed on the sill, and these little works might still full of fun and memories after years.

Charity BazaarDream Realization in Weiyuan

"Dream Project, Green Dream" was launched by Anzheng Fashion Group early in June. The charity bazaar was mainly operated in the general operational department in Shanghai, staff from the cultural promotion department collected some articles from different departments, and sold them in the lobby on first floor. Employees of the Group came to the bazaar during the break time and selected the products they needed. Employees even rushed to the bazaar after knowing that the profits of the event would be used for purchase of new schoolbags for children in Po'er Primary School, they still made their donations though they bought nothing at the bazaar.

We succeeded in raising money for purchase of schoolbags for children in Po'er Primary School in merely two hours of the break time in two days. Small as it was, the schoolbag traveled thousands of miles and carried our best wishes to these lovely children, making itself a close link between Po'er Primary School and Anzheng Fashion Group.

Photo of the charity bazaar

Green Dream Realization through Terminals

Apart from the participation of employees from the general operational department of the Group, "Dream Project" was also carried out through WeChat accounts of three brands to have interaction with followers via terminals. Many clients of these brands gave calls to us for more details of the event after they knew about the event via WeChat, and they hoped to make their contributions to improving the life and education for those children by sending them new clothes and stationery. Some VIP clients even wanted to be present at the event, however, due to the limitation of schedule, we started our journey to Po'er Primary School with the best wishes and donations of these clients.

We are glad to find that the Group's spirit of "love" has not only been deep rooted in all family members of Anzheng through cultural promotion, but also communicated to clients throughout the country through brand promotion, the simple wishes and donation could mean a touching deed of great warmth to children in Po'er Primary School. Besides their original brand logo of JZ, IMM and Anzheng, another logo of "love" will be added to over 800 stores of the brands throughout the country, and the spirit of "love" is developed and maintained by the common efforts made by the Group and its clients.

Anzheng Takes Lead in Education Supporting

Since its establishment in 2011, Anzheng Charity Foundation of Anzheng Fashion Group has made donation of approx. RMB 5 million, and set up over 80 donation and salvations projects. Anzheng Charity Foundation, founded upon the approval of the Civil Affairs Bureau of Zhejiang Province, is the first non-public foundation in Jiaxing region of Zhejiang Province and the first non-public public welfare foundation established by an apparel enterprise in Haining. Adhering to the principle of “helping the poor and the disabled, helping the old and the young, helping students and alleviating poverty, and taking care of people’s livelihood”, the Foundation works on the integration of fashion industry and public welfare and philanthropy and aim to develop a charity pattern of "creating fashion trend and happy life" and facilitate the development of a new ecology for traditional public welfare cause through giving a full play to the advantage of fashion industry in communication.

Children with new schoolbags on their way home after school

Anzheng charity ambassadors finishing the home visiting encounters children on their way home after school

Sport equipment donated by Anzheng Charity Foundation

Children playing with the sport equipment

Apart from the fund used for helping vulnerable groups in the society, the remaining fund of the foundation will be used for donation to education, and "Dream Project" is one of the projects supporting education development in West China. The "Dream Project" has been carried out for 3 years since 2012. Apart from fund and material donation, charity ambassadors from Anzheng also brings the best wishes of Anzheng Family to West China, and have interaction with students there through bringing knowledge, skills and happiness to the children. The charity ambassador team of Anzheng consists of ordinary employees from all departments, they all have a heart of sympathy, care about children, love education and have the ability to bear hardship even though they have no extraordinary talents or much wealth. In this project, they travelled all the way to Po'er Primary School in Lianfeng Town, Weiyuan, Gansu Province, brought brightness and their love to the children there, just like the messages said on the schoolbags:

Make our contributions to Weiyuan with love

We do persist in the belief that the completed and inspiring education shall be deep rooted in love.

Contact US

Tel:(0573)87266066

E-mail:hr@anzheng.com

安正产业园:浙江省海宁市谷水路298号

研发中心:上海市长宁区临虹路168弄国际商务花园7号办公楼