Group Mission / 集团使命

引领时尚，创美圆梦

我们始终把握世界时尚流行趋势，坚持匠心与创新精神，为顾客创造追求美好、充满乐趣、魅力无限的高品质生活方式，塑造良好的客户体验，进而实现消费者、员工、企业、合作伙伴的价值与梦想。

Lead Fashion Create Beauty and Realize Dreams

We has a history of pursuing craftsmanship and innovation, following the world's fashion trends, providing our customers with a high quality lifestyle that features beauty, fun and charms, with a view to delivering excellent customer experience, and helping realize their dreams by fulfilling the full potential of our consumers, employees, enterprise, and parters.

Group Prospect / 集团愿景

成为世界级领先的时尚产业集团

我们将以国际化的视野发展时尚产业，缔造国际领先的品牌，赢得并捍卫在时尚界不可动摇的地位；

我们将成为时尚行业的民族企业标杆，坚守安正品牌精神，并做好品牌传播和历史传承。

To grow itself into a world-leading fashion industry group.

We will continue to embrace a global vision in our development of business, aiming to build a world-leading brand and establish ourself firmly in the fashion industry.

We are determined to grow into a top national enterprise setting good example for others in the fashion section, adhering to the spirit of Anzheng Group, promoting the brand and carrying forward the Group's legacy

Core Values / 核心价值观

安于正道     Adhering to the right way

客户导向     Customer Orientation

持续奋斗     Continue to strive

自我反思     Self-reflection

对标创新     Benchmarking and innovation